Fashion Photography

application
This type of photography uses influential methods to gain the consumers interest by focussing on a variety of things for example, looking at the models apeal, the colours used, textures, decade or time in which that styles was adapted and styles. i personally think that this particular genre of photography is shallow in the way it portrays the figure of beauty and how it gives the need to buy or be the person in the picture.

context
This type of photography can be found in alot of different meda types, for example a beauty product can be advertised on tv and poster/bilboards it is used in this to give the product itself a bigger impact for example if the model is using a new perfume and she goes out all glamorous and meets a new man this makes the consumer think its makes them glamorous, it is hugely used in magazines like vogue to help advertise their range of pruducts by using a biased sense of models when it come to female models they traditonally very skinny and attractive when the final picture is printed and with men generally tanned and showing their muscles and power over others.

technique
When fashion photography first started they would use the 10.8 camera this gave the highest amount of quality for the time period it was used but pictures had to be taken upside down as there wasnt a mirror to reflect the image to the right way up. The use of digital allows us now to see the picture straight after allowing us to make descisions there and then about if the picture is perfect. the use of image manipulation means that the image is no longer trustworthy as they usually make changes to the image using computer softwares and also the changes they make in
preparation using makeup.